Who is Voce?
Voce (Italian for voice) was a premium Mobile Virtual Network Operator (MVNO) using the AT&T GSM network sold by Neiman-Marcus and created by Japanese company Faith Communications. During the month of January 2008, ownership was transferred to SunCal Midwest. The service launched November 2005 and subsequently shut down February 1, 2008 with no official announcement, which caught most customers and some company executives completely by surprise. The MVNO targeted individuals who desired a mobile phone with unlimited calling, plus an included concierge service. The initiation fee was $500, with a recurring $200 monthly charge (excluding tax). Included was a free customized Voce handset with damage insurance, free trade-in replacements every twelve months, and free accessories, unlimited domestic calling and roaming, unlimited directory assistance, SMS, and WAP, personalized setup and training, and unlimited access to a concierge for travel assistance, technical support, and other servic...
