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Who is Big M?
Big M is a brand of flavoured milk that was founded in Victoria, Australia, in 1977. It was launched by the Hawthorn-based and newly formed Victorian Dairy Industry Authority (VDIA), which replaced the more regulatory-oriented Victorian Milk Board. In November 2020, Australian company Bega Cheese purchased Lion Dairy & Drinks from Japan's Kirin Holdings, acquiring Big M and other notable brands from the Japanese entity. This acquisition followed an earlier attempt made by Mengniu Dairy to acquire the brand in November 2019, which was rejected by the Foreign Investment Review Board.
