Who is Flont?
Flont was a jewelry rental service e-commerce company founded in 2016 and available from May 2017 to 2019. Flont employed a 'jewelry as a service' model, where customers could subscribe for a monthly or yearly fee and in exchange receive unlimited jewelry rentals from the site. Its founder Cormac Kinney was a former president of a joint venture with Cartier and Richemont. In 2018, Chow Tai Fook announced a joint venture with Flont to open up to 500 locations in China inside Chow Tai Fook retail stores. The company shut down its business in 2019.
