Electric Circus by Common

Electric Circus is the fifth studio album by rapper Common, released December 10, 2002 on the now-defunct MCA Records. The album was highly anticipated and praised by many critics for its ambitious vision. However, it was not as commercially successful as his previous album, Like Water for Chocolate, selling under 300,000 copies. An eclectic album, Electric Circus featured fusions of several genres such as hip hop, pop, rock, electronic, and neo soul. This was Common's second and last album for MCA, released prior to the label's absorption under Geffen Records. Common worked with a large (and eclectic) number of musicians on Electric Circus. Among them were Mary J. Blige (who provided vocals for the album's lead single, "Come Close"), The Neptunes, Laetitia Sadier (of Stereolab), Cee-Lo, Bilal and Jill Scott. The music on Electric Circus challenges the boundaries of the hip hop genre in a similar fashion to The Roots' Phrenology (2002) and Outkast's Speakerboxxx/The Love Below (2003). The album's style tended to divide critics; most praised its ambitious vision while some criticized it for the same reason. Most of the criticism tended to revolve around the album's experimental nature. Some felt Common had strayed too far from his previous sound. Longtime Common fans also viewed his relationship with Erykah Badu as having an overly experimental influence on him, while some critics compared the album to Marvin Gaye's I Want You and Richard Ashcroft's Human Conditions, both of which were experimental works that initially received mixed criticism. In a 2003 review, Nick Southall of Stylus Magazine wrote of the album: “So, is this genius or is this madness? As enjoyable as it is on occasion, I’m inclined to side with the latter. Marvin Gaye tried it. Richard Ashcroft tried it. One of them did a fantastic job, the other did not. Common sits somewhere between the two. Odd. Very, very odd.” Official reviews were mostly positive. "Pushing past the accepted boundaries of contemporary black pop" is how PopMatters described the album. Likewise, Play Louder agreed calling it "a brilliant, visionary album", as did Rolling Stone who saw it as "breaking hip-hop rules with a freewheeling fearlessness". Ink Blot Magazine's Matt Cibula called it his "favorite record of 2002". In a 2006 interview concurrent with the release of The Roots' album Game Theory, Questlove, the album's executive producer, maintained that Common's relationship with Erykah Badu had little influence on the album and stated that the greater influence was the recording atmosphere at the famous Electric Lady Studios (built by Jimi Hendrix) and the group of artists that Common was collaborating with at the time: “To understand that record is to understand the history of what Electric Lady Studios was to this whole Soulquarian unit. We started off in the spring of '96 and that's where we created Things Fall Apart for The Roots, D'Angelo's Voodoo, Erykah's Mama's Gun, Common's Like Water for Chocolate, the Black Star record, Mos Def's record, Bilal's record, Musiq's album... Pretty much the left of center of hip-hop was using that place as much more than a studio. That place was like a clubhouse: you'd even if you didn't have a session, just hopin' somethin' would come up." ℗ 2002 Geffen Records